ORN Workwear - The Brand - our new stylish look

We're excited to share our new ØRN Branding

As we approach our 20th year in business, ØRN reflects on the vision that sparked our journey: to create workwear of the highest quality, built to withstand harsh weather and heavy use. Inspired by the Scandinavian pioneers who prioritised functionality, comfort, and durability, we’ve focused on designing clothing that endures the demands of busy working environments while still being comfortable to wear. The materials we use are carefully selected for their strength and resilience, ensuring our products meet the rigorous standards set by those who came before us.

ØRN has always drawn strength from these values, incorporating ethical and sustainable practices into our processes. We are committed to innovation, using performance-enhancing materials and paying close attention to every detail—from the yarn to the zips and reinforced seams. The name ØRN, meaning "eagle" in Scandinavian languages, symbolises our dedication to strength and vision. It drives us to deliver excellence in design, rigorously testing our garments to ensure they are practical, long-lasting, and of unmatched quality.

WHAT WILL THE NEW BRANDING MEAN TO YOU AND YOUR CUSTOMERS?

Our New Brand Identity Embodies The Future Of ØRN

A strong brand that is always striving to rise higher, helping our customers achieve on the best solutions for their workwear needs and delivering exceptional service. This unwavering focus has enabled us to launch The ØRN Promise this year – a commitment to excellence on Stock, Quality and Service.

Watch our video to see why we have changed the branding of our workwear collections, and to understand why we have taken the time, dedication and investment to expand our horizons.

Creating a bold new look and feel to our workwear and brand identity.

We hope you are looking forward to our new designs as much as we are.

ØRN takes flight with the launch of our new symbol of strength and commitment to excellence.

VISION

We have eagle-eye vision when it comes to attention to detail. At ØRN, every step of the process is meticulously checked against our highest quality standards for accuracy during production and completion. Our teams are also equipped to spot opportunities that help our customers achieve the best outcomes for their workwear needs, advising and supporting at every stage to completion.

STRENGTH

The mighty strength of an eagle and its power goes hand-in-hand with our pursuit to deliver first-class, durable workwear. Each garment must stand the test of time and wear better – maintaining the look and feel that our customers expect from ØRN. Rest assured that in our pursuit for tough, durable workwear, you can count on ØRN to deliver unrivalled quality clothing.

PRECISION

Our stock management and forecasting systems allow us to manage stock and predict demand with precision. Where market trends and supply issues change, we have our robust new ØRN Promise in place to support our customers and their needs.

PROTECTION

As an eagle cares for its young, ØRN strives to ensure you receive the best care and support for your business. Right from the beginning of your purchase journey with us, we endeavor to give you the best possible service, our expert advice and ultimately the best workwear solution to meet your needs.

COMMITMENT

ØRN are constantly evolving and reaching new heights in design, quality and service. The recent success in delivering our EarthPro® sustainable range of clothing to the workwear market has helped support our customers with a range of clothing their customers are requesting.

We are incredible ambitious at ØRN in becoming more sustainable. This has meant we have met and have been awarded the most recognised sustainable certifications in the clothing industry, read more here Ethical and Sustainable. Being awarded these credentials sets us apart from other businesses and highlights our commitment to our environment. It also helps build more trust and recognition to help support our customers and your customers become more aware of sustainability. We are not only helping our own business to soar we are helping others soar too.

Not only does our brand represent excellence, your customers will feel the difference when wearing ØRN.
Our garments look better, feel better and wear better over time.